Direct link between global contract for The Raveonettes and Spot-08 Festival in May 2002.
Following a couple weeks of rumours and whispers in the corners, the news was made public yesterday: The Raveonettes have been signed to the American label Columbia (Sony). Initially the world-territories deal includes two releases in addition to the EP-CD Whip It On, and options for another four albums if things begin to roll for them.
The story began to get serious at the Spot-08 Festival held in Aarhus, Denmark in May when The Raveonettes played there. The legendary music journalist David Fricke from Rolling Stone magazine had been invited to the event through a collaboration between the Danish Broadcasting Corp. and SPOT-organizers ROSA. Fricke was there to deliver a conference address, but he also found the time to listen to music – one of the acts being The Raveonettes.
He didn’t just praise them on the one occasion, but went to see The Raveonettes again at a showcase held at CBGB’s in New York in July. Later he spread the word about the group’s attributes in the columns of Rolling Stone and on the magazine’s website. Since then, and as a result of a number of crucial showcases featuring The Raveonettes in New York, Los Angeles, London and the “In the City” fair in Manchester (all supported by ROSA), the major labels have been frantically chasing the band. But it was Columbia (Sony) who got the prize.
The terms of the contract include three releases, in addition to a non-publicised sum of money(but it’s record-breaking BIG in Danish eyes). The first is the Whip It On EP, released by Crunchy Frog in May. The next will presumably be a complete album, which the band will begin to record in the near future.
Whip It On will be released in a few weeks in the U.S. and U.K. with the rest of the world to follow.
Crunchy Frog retains rights to The Raveonettes at home, and with this deal has scored another bonus in the wake of selling Junior Senior to the European market via an agreement made with Universal Music in the early summer.