|Erik Barkman PetersenUnder Byen’s latest album has already been released in France, Benelux, Norway and very soon in Sweden too. Now SPV is ready to release and distribute “Det er mig der holder træerne sammen” in Germany Austria, and Switzerland as well. The deal came home and dry recently – after a year with negotiations and great interest from the German label.SPV is Germany’s biggest Independent company with 120 employees and their own departments of promotion and distribution. SVP is mainly known for their heavy metal releases, but Under Byen is confident about the future collaboration with the resourceful Germans. – “They are dedicated, enthusiastic, and willing to invest money in promotion”, says Jesper Majdall from Morningside Records, which owns the international rights to “Det er mig der holder træerne sammen”.
Just like Raveonettes, Under Byen got a great boost on the international scene when Rolling Stone Magazine editor David Fricke fell in love with both bands at SPOT 08. But whereas in Raveonettes’ case this paved the way for an international record deal with American Columbia, Under Byen declined a major contract with The Orchard out of consideration for their artistic freedom.
The license agreement with SPV is the latest development in a more individual-minded export-offensive, which focuses on collaboration with independent-labels, for whom ”Det er mig der holder træerne sammen” is going to be a top-priority release. One such independent-label is the French Telescopic, which by the way is currently working to release the album in Argentina and Chile.